In the increasingly competitive global wine and spirits market, ProWein, as one of the most internationally influential trade shows, has always served as a bridge connecting the development of wine culture across countries. From September 30th to October 2nd, 2025, ProWein São Paulo will be held at the Expo Center Norte – Green Hall in São Paulo, Brazil, a grand event eagerly anticipated by winemakers for international wine culture exchange.
Jialan Package will be showcasing its new wine box design at ProWein São Paulo 2025. This marks the brand’s international debut following ProWein in Germany in March and a significant step for our company in expanding into the South American wine packaging market.
How much do you know about Provein?
Many wine trade show fans are aware that ProWein, founded in Düsseldorf, Germany in 1994, has traversed over 30 years of development. It serves as a bellwether for the global wine and spirits industry, offering a global platform for winemakers from around the world to freely showcase their talents and engage in interactive exchanges.
Its key strengths lie in:
Internationalization: Attracting wineries, distributors, and packaging companies from over 70 countries;
Professionalization: Open only to industry insiders, ensuring efficient and accurate business negotiations;
Trend-oriented: Frequent new product launches and industry seminars make it a core platform for understanding market trends.
With its growing global influence, ProWein has established branch shows in China, Brazil, and other countries. ProWein São Paulo, in particular, has become one of South America’s most important wine trade shows, providing opportunities for in-depth communication and collaboration among wineries, importers, distributors, and supply chain companies.
Connecting with wine, opening new doors to growth
Jialan Package’s relationship with wine trade shows dates back to 2021. At that time, Jialan Package was invited to participate in an international wine exhibition for the first time, showcasing the company’s unique strengths in wine packaging design and box manufacturing to global clients. At that wine exhibition, Jialan Package’s innovative gift box design successfully attracted significant attention from clients across Europe, Asia, and the Americas, ushering in a new chapter in the brand’s international development.
Jialan Package’s new product designs shined at the German Wine Exhibition in March
This March, Jialan Package once again took to the international stage, participating in ProWein in Düsseldorf, Germany. This grand gathering of the global wine and spirits industry provided an ideal opportunity for Jialan Package to showcase its new products.
At this exhibition, we highlighted:
High-end wine gift boxes—combining exquisite design with practical functionality to enhance brand value;
Champagne and sparkling wine packaging—using sustainable and environmentally friendly materials to align with Europe’s green consumption trends;
Creative color box series—incorporating artistic elements to create a differentiated competitive advantage for wine brands. These new products garnered significant attention at the exhibition, attracting a constant stream of international buyers. Jialan Package has consistently integrated “Eastern design with global trends” through international wine exhibitions, gradually establishing a professional, innovative, and high-quality brand image within the industry.
In September, Jialan Package will showcase its new wine box designs at ProWein São Paulo 2025.
It’s late September, and with the Brazilian Wine Exhibition just around the corner, the Jialan Package sales team is once again on a new journey, providing South American clients with cutting-edge designs that lead local market trends and help businesses gain more competitive opportunities. For more information on the new wine box packaging, please leave a message at @jialanpackage or visit us in person for a face-to-face discussion.
Exhibition Dates: September 30–October 2, 2025, 12:00 PM–7:00 PM daily
Address: Expo Center Norte, Green Hall, São Paulo, Brazil
Booth Number: B52
New Product Preview:
This wine expo is poised to rock South America. Jialan Package will showcase innovative wine gift boxes tailored to the needs of the South American market, including:
High-end wine packaging: meeting the demand for giftable and aesthetically pleasing packaging among consumers in Brazil and neighboring countries;
Eco-friendly wine packaging: addressing the growing environmental awareness in the South American market with sustainable concepts;
Customized wine packaging design: providing wineries and distributors with personalized solutions to enhance brand competitiveness.
If you want to get more information about the new wine box packaging, you can leave a message or visit the ProWein São Paulo to learn about cooperation. We will meet you at the Sao Paulo from September 30th to October 2nd!
